The beer industry as of January 21,2011

• TAP: $48.78
• BUD: $55.70
• SAM: $91.21

Well, here we go. Week two in the books and an up and down week for the beer stocks. First off, only one of my three chosen companies made a rise this week in prices and that was Molson Coors (TAP) whose stocks rose from $47.70 last Friday to $48.78 up 2.25%.  Anheuser-Busch InBev (BUD) had stock prices drop 3.8% as they sank from $57.91 down to $55.70. And lastly, The Boston Beer Company (SAM) had their stocks drop 1.78% as they went down from $92.87 to $91.21 this week.

Next, its Super Bowl fever and Anheuser-Busch is the front-runner for advertising. Spending around 20 to 25 million dollars total in advertising, they will be the sole beer company showing advertisements during the Super Bowl for the 23rd straight year. Going with a "wild west" theme and bringing back our favorite Clydesdales, they are expected to have some very entertaining commercials to say the least. As for me, I am really hoping these will generate some much needed attraction to Anheuser-Busch since being bought out by Belgium company InBev back in 2008. One unique feature of this years Super Bowl advertisements is that during the Anheuser Busch commercials they will not only be advertising their flagship brews of Budweiser and Bud Light but they will also be advertising the Belgium brewed Stella Artois. I guess that's InBev's way of still making things clear to all those who were unsure that they are, in fact, the one's with control of the reins when it comes to our beloved Anheuser-Busch and the many brands they encompass. Well I certainly hope that with the exclusive and extravagant advertising they will be doing it can boost sales which will boost stocks also.

Also, Drinks Americas Holdings, Ltd., a leading developer and marketer of beverage products announced that Rheingold Beer is now being sold in Ohio and Kentucky through Stagnaro Distributing. Drinks Americas launched Rheingold in September 2010, and it is now being sold in New York, New Jersey, Connecticut, Pennsylvania, Georgia, Ohio, and Kentucky with definitive plans to expand to Florida, Michigan, Texas, Maryland, Washington DC, Illinois, Oklahoma, West Virginia and Massachusetts.
Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon ,Trump Super Premium Vodka, Olifant Vodka, Damiaia, Aguila Tequila and Rheingold Beer. The company is very exicted to have been able to put this process in force in time for the Super Bowl and the sales that it brings to the brewing industry.
To date, over the first four months of Rheingold business, the Company has shipped approximately $200,000 of Rheingold Beer in a combination of more than 21,000 can and bottle packs. The Company expects to launch Rheingold in kegs in mid to late 2011.